Agency
ART DIRECTOR
Fully integrated solutions to address scopes from PR and marketing clients.
These are integrated pieces of business where the public relations teams, brand teams, social, sit together.
Every idea that strives in culture right now needs to be earned first. It needs to earn the attention of media, to earn the attention of stakeholders and influencers as opposed to pay its way into culture. That’s why we’re shifting in the world and it’s not so much a paid first model anymore.
As a design thinker and art director I am responsible for leading identifying earned first creative.
We do everything together still. You'll have account + strategy and all of it works. We get the brief together, we write it together, we collaborate creative and PR teams go off on and ideate. We then come back together to share out where we are see how we can build on each others ideas, so we are all arriving at something everyone feels good about and that we can all make successful. It’s not just coming from one side or the other.
It’s all about the kind of work that is gaining everyone’s respect and trust.
Supporting the leadership team at Ogilvy which is a very diverse community with many seats at the table coming from a creative discipline.
I have been bringing creative team ideas to life that PR teams can be proud of.
We specialize in purposeful branding, coming from purpose, making brands matter.
| Project Name | Lo LoestrineFe |
| Industry | Pharmaceutical |
| Size | 10,001+ employees |
| Style of work | Team |
| Type of work | Presentations, market research, look and feel, style guide, digital, print, campaign renderings |
| Location | NY |
| My Role | Creative Direction, Art Direction, Design |
| Team | Ogilvy: Kate Cronin/ Executive Sponsor, Kat Smith/ Account Lead, Renata Florio/ Creative Lead, Margot Grover/ Strategy Lead, Rosalind Mowitt/ Strategy, Octavian Mihai/ Digital Lead, Kara Coyle/ Creative, Lauren van Aswegen/ Creative, Sara Smoler/ New Business Lead (9 People) |
| Summary of project | 1 of 4 Creatives on the team. Designer on presentation, designer on look and feel, concept renderings on campaigns, picking stock video, sitting at the table in brainstorms. Contributing art direction, guidance and feedback on video. |
| Outcome | Creating relevance through risk and better education. The client wanted to see what taking their pharmaceutical brand and turned into a relevant, lifestyle brand, educational destination campaign would do for them. We guided them market research, behavior, into creative look n feels, manifestos, finishing with 3 fully fleshed out campaign directions. |
| URL | https://www.loloestrin.com |
The following are 3 directions presented to the client and the sum of market research, behavioral studies, design audits of the market and a refreshed look and feel of the brand's existing visual language.
| Project Name | OPTIFAST |
| Industry | Pharmaceutical |
| Size | 10,001+ employees |
| Style of work | Team |
| Type of work | Presentations, market research, look and feel, style guide, digital, print, campaign renderings |
| Location | NY |
| My Role | Creative Direction, Art Direction, Design |
| Team | Lauriann Serra/ Global Account Lead, MargotGrover/ Global Planning Lead, Christopher Graves/ President & Founder Ogilvy Center for Behavioral Science, Renata Florio/ Executive Creative Director, Mike Hahn/ Executive Creative Director, Lucy McCabe/ Global Strategy Lead, Ritesh Patel/ Global Digital Lead (7 people) |
| Summary of project | 1 of 3 creatives. Designer on presentations, creative renderings and collaborating in the brainstorms and sitting in on the video editing sessions, contributing feedback and guidance to the voice over work. |
| Outcome | Designing for encouragement, support and positivity in a weight loss journey while companioning design decisions to support an existing design on packaging. |
| URL | https://www.optifast.com |
| Project Name | EBAY |
| Industry | Internet Ecom |
| Size | 10,001+ employees |
| Style of work | Team |
| Type of work | Presentations, market research, look and feel, style guide, digital, print, campaign renderings |
| Location | NY |
| My Role | Creative Direction, Art Direction, Design |
| Team | Dan LaRusso/ Business, Adam Phillips/ Strategist, Teresa Shiang/ Strategist, Renata Florio/ Executive Creative Lead, Aiden Lee/ Creative, Benjamin Snyers/ Operation (6 people) |
| Summary of project | Designer on presentations, creative renderings and collaborating in the brainstorms and sitting in on the video editing sessions. |
| Outcome | Designing look n feels and brainstorming with the group what life can look like in a world of Ebays and Amazons. |
| URL | https://www.ebay.com |
