Brand

CREATIVE DIRECTOR

Collaborative Creative with Strategic Process

Experienced Art Director operating in both the digital and print spheres—ranging from editorial to OTT—with a demonstrated history of working in agency pitch work, point of purchase for food brands, tv, series, and content distribution.

As Senior Designer onto Creative Director

Managed and executed creative on digital, marketing and on-air for wellness tv brands, fast food chains, year long digital ramp up campaigns to New York film festivals and their offshoot partnership digital platforms, refreshing fantasy football brands, activating beer, sports and entertainment properties in ways that drive fans to respond, energy drink and snack food packaging, in the past decade.

Managed local teams of designers, developers, as well as contractors working remotely and overseas.

Handled and designed for large libraries of content.

Project NameVERIA
IndustryEntertainment
Size51-200 employees
Style of workTeam
Type of workRebrand Refresh / before & afters: presentations, websites, digital products, UI/UX, print, ecom sites, video on-demand, marketing materials, sales materials, consumer product packaging, key art, library show cards, on-air graphics
LocationNY/NJ
My RoleCreative Direction, Art Direction, Design
TeamJennifer Glenn/ UX, Gerald Green/ Dir of Web Products, Brad Napoliello/ Lead Front-End Dev, as well as the C-suite and department heads across product, content, marketing, ad sales, on-air (36 people)
Summary of projectCreative Director on UI, marketing materials and designing / setting up key art before passing off to dev team or animators for motion graphics. Creative collaborative partner in the whole restructuring of how the tv network worked, rebrand, refresh, replatform, migration, sunsetting of old technologies and rollout of the new platform
OutcomeI had the honor of introducing North America to original Wellness TV content. The digital team I was part of was asked to restructure, rebrand, refresh this TV brand by making it’s dot com a money revenue generating property and not a companion to TV, make it scalable and drive traffic back to TV.
URLhttps://web.archive.org/web/20140628181408/http://www.veria.com/
Launch Promo of the Dot COM