New Business


Information designer with Soft Skills, Traveling, New Biz, 25 Cities

Information Design Lead on proposal-based team projects, providing creative direction, storytelling and co-branded visual solutions for pursuits within new business client side at IBM and agencies like Ogilvy and McCann. Lead teams of designers and writers to pitch concise, visually stunning and highly complex applications which returned high win rates. Developed engaging information graphics with the project teams and C-level executives, stakeholders and partners.
Collaborated with other creative teams to develop fully immersive conferences and design thinking workshops while managing the production and delivery of digital assets with vendors and outside media agencies. Onsite kick-offs with pursuit teams in over 25 cities for Global Business Services. Created compelling narratives, value propositions, and white papers while managing multiple ongoing projects.
IndustryAd agency
Size10,001+ employees
Style of workTeam
Type of workDigital presentations, look and feels
My RoleDesigner
TeamNew Business, C-Suite, Lead Account Heads

Sara Smoler, Laird Stiefvater, Jaime Prieto, Lauriann Serra, Ritesh Patel,
Kate Cronin, Kimberly Duffy, Peter Czmielewski, Rebecca Barnard McDonald, Spencer Schrage, Renata Florio, Margot Grover and Lauren Crampsie’s team 

(interfacing with 10-15 people at any time per pitch assignment)
Summary of projectDesigner on presentations… populating existing templates, creating new templates from scratch for keynote, powerpoint, indesign and word submitting or projected creative proposals.

Responsible for translating an agency wide brand refresh and boiling it down into a working presentation template for all stake holders compatible in keynote and powerpoint.

Also and this falls into the art direction section: designer on concept renderings on campaigns, picking stock video, sitting at the table in brainstorms
OutcomeI’m more than just look n feels. I’ve designed new business winning creative proposals. The usual ask of me in this role is either the agency is going in dressed as themselves or based the client’s past, present or future design guidelines.
IndustryInformation Technology & Services
Size10,001+ employees
Style of workTeam
Type of workPresentations, look and feels, print and digital
LocationNew York as a homebase along with 25+ cities
My RoleDesigner
TeamNew Business, Sales Teams (10-15 people at any time)
Summary of projectDesigner on presentations projected, submitted and printed documents, charts, graphs and bound books. Sometimes even considering further boxed packaging which would include a book, usb and other tools or gifts to accompany the proposal
OutcomeHelping IBM sell IT solutions across a various industries.
IndustryAd agency, Cosmetics, Food & Beverage
Size500-1,000 employees
Style of workTeam
Type of workPresentations, look and feel, campaign renderings, banner ads, package design
My RoleDesigner
TeamMcCann (10+ people)
Summary of projectDesigner on presentations, creative leave behind solutions and creative proposal concept renderings.
OutcomeDesigning with a premium elegance and element of surprise. Outside of the usual new biz presentation affair every now and then the agency tries to get in front of the decision makers in alternative ways.
We paired data, with art, with Shake Shack’s own lunch and our capabilities for a warm intro.