Marketing

Sr DESIGNER

Collaborative Creative with Strategic Process

Experienced Art Director operating in both the digital and print spheres—ranging from editorial to OTT—with a demonstrated history of working in agency pitch work, point of purchase for food brands, tv, series, and content distribution.

As Senior Designer onto Creative Director

Managed and executed creative on digital, marketing and on-air for wellness tv brands, fast food chains, year long digital ramp up campaigns to New York film festivals and their offshoot partnership digital platforms, refreshing fantasy football brands, activating beer, sports and entertainment properties in ways that drive fans to respond, energy drink and snack food packaging, in the past decade.

Managed local teams of designers, developers, as well as contractors working remotely and overseas.

Handled and designed for large libraries of content.

Project NameSHANE’S RIB SHACK
IndustryRestaurants
Size1,001-5,000 employees
Style of workTeam
Type of workRebrand Refresh / before & afters: Point of Purchase, Print, Packaging, Signage, Digital
LocationGA
My RoleDesigner / Art Director
TeamGloria Garrett/ head strategist, Quentin Regos/ designer, partnering with The Fridge Agency
Summary of projectHere’s some design for fast food. Partnering as a designer with a former head strategist from Coca Cola and a few boutique agencies we emphasized the importance of an all-American love for great BBQ. No cartoon pigs or smoke-filled rooms, just the story told through clean pictures, bright colors, nostalgia and wholesomeness giving the brand character and appeal to all generations.
OutcomeIn seven years the brand grew from 8 stores to 80, resulting in Shane’s Rib Shack becoming one of the nation’s fastest growing franchises under this new look and feel.
URLhttps://www.shanesribshack.com
Here's some more POS/POP eye candy and behind the scenes in the slider and carousels below.
Product Campaign
Digital
Project NameFANDUEL
IndustrySports
Size51-200 employees
Style of workTeam
Type of workRebrand Refresh / before & afters: look and feel, banner ads, website
LocationNY
My RoleCreative Direction, Art Direction, Design
TeamQuestus: Jeff Rosenblum/ Co-Founder, Jordan Berg/ Co-Founder & Chief Creative Officer at Questus (4 people)
Summary of projectDesigner defining the new refreshed look across website and social. 
Refresh creative with new look & feel, to ensure the banners stand out and we avoid banner blindness. Strategy team put together direction highlighting the research they’ve done on the landscape of media placements across ESPN, Yahoo & NFL, and our recommended approach against color strategy.
OutcomeSome serious thinking in differentiating fantasy football brands. It was Fanduel vs Draft Kings. Dated, flat, clipart up against rowdy, jersey wearing, yelling sport fans. It was time to get serious with the tone and audience.
URLhttps://www.questus.com and https://www.fanduel.com
Project NameNESPRESSO
IndustryFood & Beverages
Size500-1,000 employees
Style of workTeam
Type of workPresentations, look and feel, campaign renderings, banner ads, package design
LocationNY
My RoleDesigner
TeamMcCann (10+ people)
Summary of projectDesigner on pitch creative and proposal materials
OutcomeSome glossy pitch work. Part of a proposal which later partnered with George Clooney, the manifesto set out to share celebrating changes when you can distinguish the things that are truly necessary from the ones you can live without, you’re finally ready for Nespresso. What else?
URLhttps://www.mccann.com and https://www.nespresso.com/us/en/