Senior Art Director/Senior Graphic Designer/Production
Freelanced at Ogilvy for Five and a half years bringing well-known brands to life across all touch-points from acquisition to recognition.
I served as art director and production artist for Ogilvy’s ongoing development of their cross-channel creative for new and existing customer relationship management (CRM). In this capacity I worked alongside other designers, copywriters and creative directors.
Clients: Optifast, Nestlé Science, Lo LoestrineFe (birth control), eBay.
Ogilvy: Kate Cronin/ Executive Sponsor, Kat Smith/ Account Lead, Renata Florio/ Creative Lead, Margot Grover/ Strategy Lead, Rosalind Mowitt/ Strategy, Octavian Mihai/ Digital Lead, Kara Coyle/ Creative, Lauren van Aswegen/ Creative, Sara Smoler/ New Business Lead (9 People)
Summary of project
1 of 4 Creatives on the team. Designer on presentation, designer on look and feel, concept renderings on campaigns, picking stock video, sitting at the table in brainstorms. Contributing art direction, guidance and feedback on video.
Outcome
Creating relevance through risk and better education. The client wanted to see what taking their pharmaceutical brand and turned into a relevant, lifestyle brand, educational destination campaign would do for them. We guided them market research, behavior, into creative look n feels, manifestos, finishing with 3 fully fleshed out campaign directions.
The following are 3 directions presented to the client and the sum of market research, behavioral studies, design audits of the market and a refreshed look and feel of the brand's existing visual language.
Lauriann Serra/ Global Account Lead, MargotGrover/ Global Planning Lead, Christopher Graves/ President & Founder Ogilvy Center for Behavioral Science, Renata Florio/ Executive Creative Director, Mike Hahn/ Executive Creative Director, Lucy McCabe/ Global Strategy Lead, Ritesh Patel/ Global Digital Lead (7 people)
Summary of project
1 of 3 creatives. Designer on presentations, creative renderings and collaborating in the brainstorms and sitting in on the video editing sessions, contributing feedback and guidance to the voice over work.
Outcome
Designing for encouragement, support and positivity in a weight loss journey while companioning design decisions to support an existing design on packaging.
