Senior Art Director

Implemented new visual brand identity for Veria Living TV (now Z-Living) encapsulating a single, consistent cross-channel voice across all platforms, including rich media site, ecommerce marketplace, streaming platform, and social media.

Concepted and executed promotional materials for social media campaigns, landing pages, display ads, newsletters, new streaming platform, trailers, and printed collateral.

Guided UI/UX for web site and platform service redesign and migration.

Managed local teams of designers, developers, as well as contractors working remotely and overseas.
Project NameVERIA
Size51-200 employees
Style of workTeam
Type of workRebrand Refresh / before & afters: presentations, websites, digital products, UI/UX, print, ecom sites, video on-demand, marketing materials, sales materials, consumer product packaging, key art, library show cards, on-air graphics
My RoleArt Direction, Design
TeamJennifer Glenn/ Creative Dir and UX Lead, Gerald Green/ Dir of Web Products, Brad Napoliello/ Lead Front-End Dev, as well as the C-suite and department heads across product, content, marketing, ad sales, on-air (36 people)
Summary of projectCollaborative creative lead on the company’s look and feel for digital design, marketing materials and design builds on digital frame work as well as design to be passed off and delivered as motion graphics. Creative collaborative partner in the whole restructuring of how the tv network worked, rebrand, refresh, replatform, migration, sunsetting of old technologies and rollout of the new platform
OutcomeI had the honor of introducing North America to original Wellness TV content. The digital team I was part of was asked to restructure, rebrand, refresh this TV brand by making it’s dot com a money revenue generating property and not a companion to TV, make it scalable and drive traffic back to TV.
Launch Promo of the Dot COM