Senior Art Director/Senior Graphic Designer/Production
Freelanced at Ogilvy for Five and a half years bringing well-known brands to life across all touch-points from acquisition to recognition. As a designer within their Internal Design Teams, focusing on expanding both agencies’ US & Global reach through new and organic business pitches across all disciplines. Industries included beauty, computing products, consumer packaged goods, energy, financial, food and beverage, leisure travel, retail, pharmaceutical and healthcare, media, entertainment, and government. Results: Over 2 dozen successful client acquisitions resulting in increased revenue growth for US and International portfolios. Wins: Coors Light Agency of Record, IQVIA, Sargento, Country Crock, Nationwide Digital, HIVE, Coca Cola, Nationwide, Green & Black's Chocolate (Mondelez International).
|Project Name||OGILVY PRESENTATIONS|
|Style of work||Team|
|Type of work||Digital presentations, look and feels|
|Team||New Business, C-Suite, Lead Account Heads|
Sara Smoler, Laird Stiefvater, Jaime Prieto, Lauriann Serra, Ritesh Patel,
Kate Cronin, Kimberly Duffy, Peter Czmielewski, Rebecca Barnard McDonald, Spencer Schrage, Renata Florio, Margot Grover and Lauren Crampsie’s team
(interfacing with 10-15 people at any time per pitch assignment)
|Summary of project||Designer on presentations… populating existing templates, creating new templates from scratch for keynote, powerpoint, indesign and word submitting or projected creative proposals.|
Responsible for translating an agency wide brand refresh and boiling it down into a working presentation template for all stake holders compatible in keynote and powerpoint.
Also and this falls into the art direction section: designer on concept renderings on campaigns, picking stock video, sitting at the table in brainstorms
|Outcome||I’m more than just look n feels. I’ve designed new business winning creative proposals. The usual ask of me in this role is either the agency is going in dressed as themselves or based the client’s past, present or future design guidelines.|
Presentation Design Lead
Directed creative for on site kick-offs with IBM’s global new business department in over 25 cities (aka the North American Deal Squad) in these capacities: Acted as Presentation Design Lead on proposal-based team projects, providing creative direction, storytelling and co-branded visual solutions for pursuits within Financial, Telecommunication, Food and Retail, Hospitality, Media Publishing, and Government industries. Provided creative direction for teams of designers and writers in production of concise new business pitches, visually compelling and highly complex IT solutions which returned high win rates. Developed engaging information graphics with the project teams and C-level executives, stakeholders and partners. Design outputs: Created presentations, booklets and leave-behinds to win over new clients in sectors.
|Project Name||IBM PRESENTATIONS|
|Industry||Information Technology & Services|
|Style of work||Team|
|Type of work||Presentations, look and feels, print and digital|
|Location||New York as a homebase along with 25+ cities|
|Team||New Business, Sales Teams (10-15 people at any time)|
|Summary of project||Designer on presentations projected, submitted and printed documents, charts, graphs and bound books. Sometimes even considering further boxed packaging which would include a book, usb and other tools or gifts to accompany the proposal|
|Outcome||Helping IBM sell IT solutions across a various industries.|
|Project Name||MCCANN PRESENTATIONS AND LEAVE BEHINDS:|
NESPRESSO/ LOREAL / SHACK SHACK
|Industry||Ad agency, Cosmetics, Food & Beverage|
|Style of work||Team|
|Type of work||Presentations, look and feel, campaign renderings, banner ads, package design|
|Team||McCann (10+ people)|
|Summary of project||Designer on presentations, creative leave behind solutions and creative proposal concept renderings.|
|Outcome||Designing with a premium elegance and element of surprise. Outside of the usual new biz presentation affair every now and then the agency tries to get in front of the decision makers in alternative ways.|
We paired data, with art, with Shake Shack’s own lunch and our capabilities for a warm intro.