Marketing

Sr DESIGNER

Senior Art Director/Senior Graphic Designer

Directed creative for independent senior marketing executive's food, science and entertainment industry clients.

Developed brand positioning and marketing plans.

Tailored priorities as needed by Gloria - from auditing creative for prospective clients to prepping her for interviews and meetings and working as a one-person creative agency to hand-holding agencies grandfathered in by clients.

Project Name	SHANE’S RIB SHACK
Industry	Restaurants
Size	1,001-5,000 employees
Style of work	Team
Type of work	Rebrand Refresh / before & afters: Point of Purchase, Print, Packaging, Signage, Digital
Location	GA
My Role	Designer / Art Director
Team	Gloria Garrett/ head strategist, Quentin Regos/ designer, partnering with The Fridge Agency
Summary of project	Here’s some design for fast food. Partnering as a designer with a former head strategist from Coca Cola and a few boutique agencies we emphasized the importance of an all-American love for great BBQ. No cartoon pigs or smoke-filled rooms, just the story told through clean pictures, bright colors, nostalgia and wholesomeness giving the brand character and appeal to all generations.
Outcome	In seven years the brand grew from 8 stores to 80, resulting in Shane’s Rib Shack becoming one of the nation’s fastest growing franchises under this new look and feel.
URL	https://www.shanesribshack.com

Here's some more POS/POP eye candy and behind the scenes in the slider and carousels below.

Product Campaign

Digital

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Project Name	FANDUEL
Industry	Sports
Size	51-200 employees
Style of work	Team
Type of work	Rebrand Refresh / before & afters: look and feel, banner ads, website
Location	NY
My Role	Creative Direction, Art Direction, Design
Team	Questus: Jeff Rosenblum/ Co-Founder, Jordan Berg/ Co-Founder & Chief Creative Officer at Questus (4 people)
Summary of project	Designer defining the new refreshed look across website and social. Refresh creative with new look & feel, to ensure the banners stand out and we avoid banner blindness. Strategy team put together direction highlighting the research they’ve done on the landscape of media placements across ESPN, Yahoo & NFL, and our recommended approach against color strategy.
Outcome	Some serious thinking in differentiating fantasy football brands. It was Fanduel vs Draft Kings. Dated, flat, clipart up against rowdy, jersey wearing, yelling sport fans. It was time to get serious with the tone and audience.
URL	https://www.questus.com and https://www.fanduel.com

Project Name	NESPRESSO
Industry	Food & Beverages
Size	500-1,000 employees
Style of work	Team
Type of work	Presentations, look and feel, campaign renderings, banner ads, package design
Location	NY
My Role	Designer
Team	McCann (10+ people)
Summary of project	Designer on pitch creative and proposal materials
Outcome	Some glossy pitch work. Part of a proposal which later partnered with George Clooney, the manifesto set out to share celebrating changes when you can distinguish the things that are truly necessary from the ones you can live without, you’re finally ready for Nespresso. What else?
URL	https://www.mccann.com and https://www.nespresso.com/us/en/

Brand