Senior Art Director/Senior Graphic Designer

Directed creative for independent senior marketing executive's food, science and entertainment industry clients.

Developed brand positioning and marketing plans.

Tailored priorities as needed by Gloria - from auditing creative for prospective clients to prepping her for interviews and meetings and working as a one-person creative agency to hand-holding agencies grandfathered in by clients.
Size1,001-5,000 employees
Style of workTeam
Type of workRebrand Refresh / before & afters: Point of Purchase, Print, Packaging, Signage, Digital
My RoleDesigner / Art Director
TeamGloria Garrett/ head strategist, Quentin Regos/ designer, partnering with The Fridge Agency
Summary of projectHere’s some design for fast food. Partnering as a designer with a former head strategist from Coca Cola and a few boutique agencies we emphasized the importance of an all-American love for great BBQ. No cartoon pigs or smoke-filled rooms, just the story told through clean pictures, bright colors, nostalgia and wholesomeness giving the brand character and appeal to all generations.
OutcomeIn seven years the brand grew from 8 stores to 80, resulting in Shane’s Rib Shack becoming one of the nation’s fastest growing franchises under this new look and feel.
Here's some more POS/POP eye candy and behind the scenes in the slider and carousels below.
Product Campaign
Project NameFANDUEL
Size51-200 employees
Style of workTeam
Type of workRebrand Refresh / before & afters: look and feel, banner ads, website
My RoleCreative Direction, Art Direction, Design
TeamQuestus: Jeff Rosenblum/ Co-Founder, Jordan Berg/ Co-Founder & Chief Creative Officer at Questus (4 people)
Summary of projectDesigner defining the new refreshed look across website and social. 
Refresh creative with new look & feel, to ensure the banners stand out and we avoid banner blindness. Strategy team put together direction highlighting the research they’ve done on the landscape of media placements across ESPN, Yahoo & NFL, and our recommended approach against color strategy.
OutcomeSome serious thinking in differentiating fantasy football brands. It was Fanduel vs Draft Kings. Dated, flat, clipart up against rowdy, jersey wearing, yelling sport fans. It was time to get serious with the tone and audience.
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IndustryFood & Beverages
Size500-1,000 employees
Style of workTeam
Type of workPresentations, look and feel, campaign renderings, banner ads, package design
My RoleDesigner
TeamMcCann (10+ people)
Summary of projectDesigner on pitch creative and proposal materials
OutcomeSome glossy pitch work. Part of a proposal which later partnered with George Clooney, the manifesto set out to share celebrating changes when you can distinguish the things that are truly necessary from the ones you can live without, you’re finally ready for Nespresso. What else?
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